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CADBURY'S FRIGHTFULLY GOOD READ COLLECTION

A university project on packaging chocolate bars. The Cadbury Frightfully Good Read Collection is a fictitious collaboration between Cadbury and Wordsworth books, aiming to encourage children aged 10 - 13 to read more classics. The brief required me to create three wrappers featuring the characters of Frankenstein, The Hunchback of Notre Dame and Dracula, along with an outer box packaging.

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This was a student brief and was not commissioned by Cadbury or Wordsworth.

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